Letter to a CEO #2

Ron Johnson, CEO
J.C. Penney
6501 Legacy Drive
Plano, TX 75024
Dear Mr. Johnson,

Congratulations! I understand you were brought on as CEO at J.C. Penney to provide the kind of leadership they need to achieve a transformation from being a drab also-ran in retail to a fun and stand-out shopping destination.

Like founder James Cash Penney, I believe in treating other people the way that I want to be treated.  I also believe in seeking out the most thoughtfully produced goods for my family: locally sourced and organic, made by workers paid a living wage and in safe conditions.

With this in mind, I want to stand up and applaud your company’s taking on Ellen DeGeneres as a spokeswoman. She is funny, appealing, accessible and warm, and she has worked hard to get where she is today. She has a unique sense of casual style that easily stands for J.C. Penney’s brand. Ellen demonstrates daily that she knows what’s going on with people both in her TV show’s audience and with those of us who follow her on Twitter.
The announcement was met with some anti-gay backlash from the very vocal hate-filled minority of Americans who believe that open homosexuality is something to be feared. I admire your commitment to retaining Ellen as your spokeswoman.  I wish you the best of luck in creating a store where someone like me might shop.

Sincerely,
Maggie Russell Berkes
P.O. Box XXX
North Salem NY 10560

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s